'Consumer Groups and Reference Groups' - Management (IIT Kharagpur) Video Lectures by Dr. Sangeeta Sahney

Watch Consumer Behaviour ('Management' course from IIT Kharagpur) Video Lectures by Dr. Sangeeta Sahney.

Course: Consumer Behaviour

Discipline: Management

Faculty: Dr. Sangeeta Sahney

Institute: IIT Kharagpur

NPTEL Lecture : 'Consumer Groups and Reference Groups'