Consumer Behaviour Video Lectures

Consumer Behaviour
'Consumer Behaviour' Video Lectures by Dr. Sangeeta Sahney from IIT Kharagpur
"Consumer Behaviour" - Video Lectures
1. Introduction to the Study of Consumer Behaviour
2. Introduction to the Study of Consumer Behaviour (Contd.)
3. Market Research and Consumer Behaviour
4. Market Research and Consumer Behaviour (Contd.)
5. Market Segmentation and Positioning
6. Market Segmentation and Positioning (Contd.)
7. The Consumer Decision Making Process
8. The Consumer Decision Making Process (Contd.)
9. Models of Consumers and Models of Consumer Behaviour
10. Models of Consumers and Models of Consumer Behaviour (Contd.)
11. Models of Consumers and Models of Consumer Behaviour (Contd. )
12. Models of Consumers and Models of Consumer Behaviour ( Contd.)
13. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement
14. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd.)
15. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )
16. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement ( Contd.)
17. Consumer Needs and Motivation, Emotions and Mood, Consumer Involvement (Contd. )
18. Consumer Learning
19. Consumer Learning (Contd.)
20. Consumer Learning (Contd. )
21. Consumer Learning ( Contd. )
22. Personality, Self Concept and Self Image
23. Personality, Self Concept and Self Image (Contd.)
24. Consumer Perception, Risk and Imagery
25. Consumer Perception, Risk and Imagery (Contd.)
26. Consumer Perception, Risk and Imagery (Contd. )
27. Consumer Attitudes
28. Consumer Attitudes (Contd.)
29. Consumer Attitudes ( Contd.)
30. Consumer Communication
31. Consumer Communication (Contd.)
32. Consumer Groups and Reference Groups
33. Family and Family Life Cycle
34. Social Class and Mobility, Lifestyle Analysis
35. Culture, Sub-Culture and Cross-Culture
36. Culture, Sub-Culture and Cross-Culture (Contd.)
37. Interpersonal Communication and Influence
38. Opinion Leadership
39. Diffusion of Innovation
40. Diffusion of Innovation (Contd.)
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