NOC:Marketing Management-I Video Lectures

NOC:Marketing Management-I
'NOC:Marketing Management-I' Video Lectures by Prof. Jayanta Chatterjee, Dr. Shashi Shekhar Mishra from IIT Kanpur
"NOC:Marketing Management-I" - Video Lectures
1. Defining Marketing
2. Core Concepts in Marketing
3. Case Studies
4. Marketing of Services
5. Evolution of Marketing
6. Contemporary Issues in Modern Marketing Practices
7. Introduction to Competitor Analysis
8. Marketing Objectives
9. Strategy and Core Competency
10. PESTEL Framework
11. Competitive Analysis
12. Case Study
13. Introduction To Marketing Information System
14. Components of a Marketing Information System
15. Marketing Research Process
16. MDP and MRP
17. Exploratory Research
18. Exploratory Research - Continued
19. Causal Research
20. Measurment and Scaling
21. Questionnaire and Sampling
22. Sampling Techniques
23. Data Collection, Preparation and Analysis
24. Multivariate Data Analysis
25. Introduction to Consumer Behviour and Need Recognition
26. Information Search
27. Socio-Cultural Influences on the Consumer Buying Process
28. Psychological Influences on Consumer Buying Process
29. Evaluation of Alternatives
30. Purchase and Post Purchase Evaluation
Search Courses
NPTELVideos.com